Serialpreneur.
Strategist.
Coach.
Consultant.
"I turn concepts into companies—and companies into Ecosystems."
“My responsibility is to take an idea from concept to workable prototype in a very specific timeframe. Once it’s ready, it moves along the conveyor belt for scaling. I try not to cling to ideas; I create, refine, and pass them along.”
"Every project is an experiment in efficiency—designed to validate, refine, and scale with precision. The goal isn’t just to build multiple businesses, but to create systems that outgrow the founder and thrive independently."
-
£1.3m
Current Portfolio Projection
-
8 Ventures
Ecosystem Progression
-
2 Books
Publications
-
1 Acquisition
Exit
-
1 Nomination
Industry
Background
Born and raised in London - Alyx earned a law degree in her home city before advancing her studies in European and American law at a prestigious university in Spain. She launched her corporate career working alongside British Royalty, tech billionaires, and high-profile executives, including Sir Jonathan Ive, the late Mike Lynch, Sir John Parker, Lord Browne, and HRH Princess Anne. Here she developed and honed her skills for corporate culture; working with the likes of Jaguar LandRover, BAESystems, Shell, JP Morgan and Cambridge University.
Behind the scene of her corporate tenure, Alyx launched her first business —a luxury brand; that would go on to secure global distribution in Portugal, Dubai, the USA, France, Australia, and the UK. She built a vertically integrated production model, opening a private manufacturing unit in London, creating jobs, training technical specialists, and expanding from e-commerce to high-profile brand collaborations and events.
Her work caught the attention of major retail investors and media platforms like Selfridges and Netflix. She also built an exclusive VIP clientele, with custom orders from Beyoncé’s styling team, Teyana Taylor, and Amber Rose. Recognised as a disruptor in industry, Alyx’s brand was featured in Vogue, Harper’s Bazaar, and Cosmopolitan, leading to industry accolades and a nomination for the Young Woman in Business Award.
Following her first business, Alyx took a brief hiatus to invest in further learning; improving her understanding of commercial entities. She developed her own concepts on the topic through micro-business experiments. This period allowed her to expanded her portfolio and to write a series of informative guides - ultimately leveraging her ability to build, structure, and scale diverse ventures. As a result, Alyx built the beginnings of a multi-venture ecosystem, spanning manufacturing, fashion, digital platforms, web applications, a blog, executive consulting and a premium network for professional women.
As a busy multi founder, not only does Alyx enjoy testing micro-concepts, but she also enjoys building the systems that keep them running efficiently. By designing structured, scalable operations, she ensures that each venture can function independently and sustainably, allowing her to maintain a high-level, strategic role while the businesses continue to grow and evolve independently.
"My superpower is the ability to learn, deconstruct, optimise, and reimagine. When something captures my interest, I break it down, master the concept, and turn it into something valuable."
Subscribe.
Serialpreneur . Strategist . Coach . Consultant.
AJ specialises in scalable business architecture, systemised expansion, and revenue optimisation. She has built a million-dollar ecosystem using her expertise in structured growth and automated execution. Join the list to learn more.
I N T R O D U C I N G
I V Y H O U S E
P R I V A T E W O M E N ’ S N E T W O R K
An exclusive community for high-performing professional women.
W W W . I V Y H O U S E O F F I C I A L . C O M
"I prefer to build in silence—focusing on the task, refining the process, and getting lost in momentum."
Press & Partnerships
Alyx Jordan partners with brands, organisations, and thought leaders who share her commitment to education, entrepreneurship, personal development, and holistic well-being. She champions initiatives that expand educational opportunities for girls, gifted programmes, and provide mentorship and professional development for women looking to develop their careers. With a strong belief in fitness, health, and well-being, she advocates for a balanced lifestyle that fosters both personal and professional growth.
Partnerships include:
Strategic Brand Collaborations – Exclusive business initiatives, digital content partnerships, industry events, openings and shows.
Media & Sponsorships – aligned sponsorship, media features, and brand-driven campaigns.
Corporate Engagements
Alyx Jordan is available for advisory, consulting, and professional speaking engagements, bringing her expertise in business strategy, systems, brand development, and automation to organisations, executive teams, and academic institutions. Engagements include:
Executive Consulting & Advisory – Strategic consulting for high-level executives, founders, and leadership teams on scaling, operational efficiency, and business growth.
Visiting Lectures & University Engagements – Guest lecturing at universities and business schools on entrepreneurship, industry innovation, and strategic leadership.
Speaking & Thought Leadership – Keynotes, panels, executive roundtables, industry discussions, speaking engagements at industry events, leadership forums, and global conferences.
“Building multiple ventures is a process that aligns with my personal values. When purpose and strategy work together, success becomes inevitable—because you genuinely love what you do."
Jobs & Vacancies
AJ’s ecosystem is expanding, and requires a strategic, driven, and highly capable team to manage operations across business, media, fashion, and digital platforms. Roles are available in a variety of formats, including remote, in-office, full-time, part-time, and freelance opportunities.
-
This role requires a highly organised, detail-oriented professional who can act as the right-hand to Alyx Jordan, managing her time, priorities, and logistics while ensuring efficiency across both personal and professional commitments. The ideal candidate is proactive, discreet, and thrives in spontaneous environments where adaptability is key. The Executive Assistant will be responsible for managing Alyx’s calendar, scheduling and prioritising her daily, weekly, and monthly agenda to ensure seamless coordination across multiple ventures. This includes handling all travel and logistics, from domestic and international flights to accommodation and concierge-level arrangements. They will also oversee meeting and event coordination, arranging key business engagements, taking notes, and managing follow-ups with stakeholders. As a liaison for business partners, clients, and event collaborators, this role requires excellent communication and relationship management skills. Additionally, the Executive Assistant will manage administrative tasks such as preparing reports, presentations, and briefing materials for strategic discussions. In addition to business-related duties, they will also provide high-level personal support where needed, ensuring Alyx’s day-to-day operations run smoothly and efficiently.
-
The Operations Manager is a strategic role focused on optimising workflows, streamlining processes, and ensuring seamless execution across multiple ventures. The ideal candidate is highly analytical, systems-driven, and thrives in a fast-paced, multi-industry environment where precision and efficiency are key. This role requires overseeing business operations, ensuring that projects run smoothly and align with strategic goals. Acting as the bridge between ventures, the Operations Manager will coordinate across teams to maintain clarity and efficiency. hey will oversee factory visits, sourcing logistics, and establishing fulfilment routes while optimising online sales portals to enhance efficiency. Additionally, they will identify inefficiencies, refine processes, and implement scalable systems to ensure smooth operations and long-term growth across ventures. Their focus is on creating seamless, high-functioning workflows that drive sustainable success.
-
This role is for a detail-oriented professional with a strong analytical mindset and a passion for uncovering market trends, industry insights, and strategic opportunities. The Research Associate will be responsible for conducting in-depth market analysis, compiling competitive intelligence, and identifying emerging trends that could impact future strategies. They will support decision-making by gathering and interpreting data on industry shifts, consumer behaviour, and potential areas for expansion. Additionally, this role involves sourcing information on funding opportunities, global trade regulations, and business frameworks to ensure informed strategic planning. The ideal candidate is highly organised, resourceful, and skilled in synthesising complex information into actionable insights, contributing directly to the long-term growth and positioning of multiple ventures.
-
This role is for a results-driven professional who excels at identifying and cultivating growth opportunities. The Associate will focus on sourcing and securing strategic partnerships, sponsorships, and investment opportunities. Their responsibilities include expanding business networks, negotiating collaborations, and identifying potential investors to support growth initiatives. They will also develop pitches, proposals, and presentations to communicate business opportunities effectively. By maintaining relationships with key stakeholders and staying ahead of industry developments, they will ensure that growth strategies align with Alyx’s long-term vision. The ideal candidate is commercially astute, relationship-driven, and thrives where strategic thinking and negotiation skills are required.
-
A creative and strategic role for someone passionate about branding, storytelling, and audience engagement. This position requires a sharp, digitally-savvy professional who can develop, manage, and execute content across websites, newsletters, social media, and digital campaigns, ensuring consistency in messaging and brand identity across multiple ventures. Responsibilities include content creation, editorial planning, audience growth strategy, and analytics tracking, as well as managing content schedules to keep digital platforms active and engaging. The Digital & Content Manager will work closely with Alyx to shape thought leadership content, marketing initiatives, and digital storytelling strategies while leveraging data-driven insights to enhance performance. The ideal candidate understands the evolving nature of digital media and can develop compelling narratives that strengthen brand authority, drive engagement, and align with business objectives.
-
A refined and detail-oriented role for a highly skilled stylist who understands personal branding, fashion curation, and strategic wardrobe development. This role involves selecting, sourcing, and curating outfits for events, photoshoots, speaking engagements, and daily wear, ensuring alignment with Alyx Jordan’s professional and personal brand. The Personal Stylist will oversee wardrobe planning, seasonal updates, and styling sessions, working closely with Alyx to build a cohesive, high-impact image that reflects her lifestyle and ventures. Responsibilities also include coordinating with designers, tailoring specialists, and luxury retailers to ensure the wardrobe remains fresh, functional, and adaptable to Alyx’s evolving needs. The ideal candidate has a strong understanding of high fashion, luxury brands, and power dressing, with the ability to curate a wardrobe that is both aspirational and practical for a high-profile entrepreneur.
-
A key role for a skilled and versatile make-up artist who specialises in executive, editorial, and event-ready looks. This role involves preparing Alyx for photoshoots, speaking engagements, high-profile meetings, and public appearances, ensuring her image is polished and professional while reflecting her personal style. The Make-Up Artist should be proficient in both natural, everyday looks and elevated, high-glam finishes, adapting styles to suit different settings. Responsibilities include staying updated on the latest beauty trends, using high-quality products, and working efficiently under tight schedules. This role also requires collaborating with photographers, stylists, and hair professionals to create a seamless visual presence across different platforms. The ideal candidate is someone with a keen eye for detail, strong technical expertise, and the ability to enhance features while maintaining a sophisticated, effortless aesthetic.
-
A dynamic and highly skilled photographer who specialises in studio and on-location shoots for editorial, branding, and high-profile events. This role involves capturing high-quality images for personal branding, content creation, product photography, and key business initiatives. The photographer will work closely with Alyx Jordan to develop a strong visual narrative across digital platforms, marketing materials, and professional media features.
Responsibilities include executing both styled and candid shoots, ensuring that all imagery aligns with Alyx’s evolving brand and business needs. This includes studio-based photography for press and editorial features, location shoots for lifestyle, business storytelling and event photography.
"The goal is to build environments that can survive without me.”
“I’m an unconventional entrepreneur. I enjoy variety, hands-on learning, and structured freedom. I don’t fit neatly into one industry, because I operate across many - from tech, fashion, business, and product development. My days shift from mapping systems for web applications, to stylised photoshoots, or from running an accountability session, to coding dashboards. I enjoy writing, whether it’s blog articles, books, lecture outlines or short personal development guides. I study, build, create, and experiment—constantly refining the way I work and think. I have a system for this entire process. Systems aren’t just for business—they’re essential for life and different personalities. I believe in designing frameworks that allow everything to function and flow together. This way I can make time to work, code, pout, date, and tickle my children without missing a beat. I focus on building businesses and personal systems that help me to operate well in both domains, whilst also building robust environments that can survive without me.”
“The ideation phase allows me to focus and experiment without distraction. I normally take 30 days to create a prototype. After this - the project moves along the conveyor belt.”
New Book Release :
How To Build Businesses That Run Themselves
Available March 2025 on Amazon
(Formats: Paperback and ebook)
How to Build Businesses That Run Themselves is the ultimate blueprint for designing a business that runs without your constant involvement.
Spanning over 150 pages, this comprehensive guide breaks down the key principles of scalable, self-sustaining businesses, offering designated playbooks for both entrepreneurs and solopreneurs—ensuring that whether you lead a team or operate solo, you have a tailored strategy to create efficiency, automation, and long-term growth.
Designed for ambitious business owners who want to work smarter, scale faster, and create freedom, this book is more than just a guide—it’s a roadmap to a business that runs itself.